As many universities and higher learning institutions have discovered, social media has become one of the premier ways to influence potential students. One of the main reasons behind social media’s ability to influence students is through social proof. Part of our nature is to be swayed by our peers. When a university has success on social media, it acts as evidence that the institute is creditable and well-regarded. Finding this success often requires a mix of content, such as short yet engaging videos, links to blogs and interactive virtual tours. All of these forms of content give viewers familiarity that they otherwise would perhaps never experience with a particular university. Allowing them to get their foot in the door through something as innocent as a social media post could be the start of their enrollment process. Interested in learning more about the ways in which social media has influenced the ways in which college recruiters are meeting their marks? Take a moment to review the resource included within this post.